You’ve seen these captions with #sponsored and wonder how other bloggers and influencers are creating connections with brands. How much are they getting paid for this? How can you start working with brands you love? Don’t worry, I’ve got you covered with a pitch checklist, too.
Before you shoot an email out to the first contact info you find, let’s run through this checklist to make sure you’re ready! I want you to feel confident knowing you have so much to offer this brand, and you’ll be able to negotiate a fair deal that’s helpful to both of you. Let’s discuss: what to know before you pitch!
On social media, that is. You want to go to their Instagram and see what posts they’ve been tagged in lately. Are they currently partnering with influencers? What type of influencers are partnering with them. Look for #ad, #sponsored, and #partner posts.
Are they launching new products that they’re promoting? This is super helpful to know and possibly include in your pitch.
As a blogger and influencer, you’re building your own business. You’re a content creator. What type of content does the brand share? Does this brand’s content align and make sense with your brand?
I write mainly about holistic mama things, so working with a brand that uses tons of chemicals in their products wouldn’t really make sense for my following. Will a partnership with this brand be helpful for your followers?
To get your own pitch checklist, leave your name and email below!
Show Your Support.
Be sure you’re following them on their social channels! Like their recent posts and leave genuine comments. Genuine means not just emojis and is a true response to their work! Give what you want to get in return.
Media Kit is a Must.
I love canva.com to create a clean, minimal media kit. You want to include your audience insights (what percentage of women/men follow you, your engagement rate, what social channels you’re on and your following). The brand you’re working with wants to know who you’re writing too and what your experience is.
If you have any past brand partnerships, be sure to include those on your media kit. There are templates in Canva you can use and make your own to fit your brand!
The best way to build your media kit is to be crystal clear on WHAT you’re serving to your audience. If you need more help niching down and getting clarity in your content, check out this post.
Know What You Want.
Before you pitch, you need to know your ideal end game. Are you asking for just a single Instagram post? Are you willing to blog for them? This also means knowing your pricing. Your pricing depends on your following and your engagement rate. If you’re asking for more money, be sure to stack your value by adding in some Instagram stories or a second post the following week. The more you can offer, the better it looks for you!
If you’re just starting out, I believe it’s totally okay to accept free product for post as long as it aligns with your brand and makes sense for your following. You do need to know when you’re drawing that line in the sand to only take paid work.
Drop your name and email below to get the full printable pitch checklist!
Have you started taking paid brand work? Or are you just starting out? Leave a reply in the comments below or be sure to DM me on Instagram. Let’s chat!